The Concept
The logo of the Family Care Authority was inspired by the quote of the late Sheikh Zayed bin Sultan Al Nahyan, “Families are the foundation of any developed community” where the family represents the nucleus of any cohesive society and a promising successful nation. By focusing on the family, society, and the series of events that humans go through during the six stages of the human cycle, starting with the stages of infants, followed by the childhood stage, then the stage of adolescence, then the stages of youth until the middle age stage, all the way to the elderly.
All of them are linked by a continuous curve that expresses each age group of the family, with a continuous line that reflects that interdependence, communication, and continuous participation to achieve the desired cooperation to build a harmonious social connection.
Brand Narrative
FCA shall act as the relevant Authority and a single point of contact providing integrated services for all family-care beneficiaries in Abu Dhabi.
Developing and updating a unified database and record for all beneficiaries of family- care programs.
Advancing the family care services provided to beneficiaries and managing cases, including families, children and youth, and to socially empower them.
Supporting social entities in achieving their goals through coordination, case management, and providing necessary data.
Providing high-quality family care services to Abu Dhabi’s community, in line with the emirate’s policies, laws, and regulations.
